The Billboard

Overview

We rolled out a student newsletter that brought together the most important program updates in one place. Every issue opened with a vibrant photo and a short story, spotlighting one remarkable student before connecting readers to new academic and career opportunities.

Sorting Through the Noise

Our program needed a reliable hub to consolidate updates scattered across offices. We aimed to spotlight student achievements, inspiring classmates to learn from each other and take pride in their community. We wanted students to open the newsletter and marvel, "My classmates are doing that?"

The Billboard

The Ugly Baby: What if our newsletter worked like a billboard, grabbing attention with stories students would actually pause for? Each edition put one student’s project front and center, then paired it with a handpicked set of opportunities tailored to student interests.

How it worked in practice:

• Student-first structure: Every edition began with a Student Showcase, highlighting a passion project that set the tone for the rest of the newsletter.

• Opportunity funnel: Carefully selected internships, events, jobs, certifications, and free resources flowed in each issue, giving students a direct path to new experiences.

• Built for contributions: A simple submission loop called “For the Billboard” kept the channel brimming with student successes and fresh leads.

Look There!

Over four monthly editions reaching more than 300 students, the Billboard boasted a 76% open rate and a 4% click-through rate. Student feedback shaped future topics, ensuring the newsletter stayed relevant and student-driven.