Constantly Wondering, What If?
Hi, I’m Alan.
I specialize in helping organizations create meaningful experiences.
When creating any type of experience, I think it’s important to have empathy and to ask what the audience's needs are.
Play with a lot of different ideas.
Sometimes we don’t need more tech but just need to change the format.
How I Think
What’s Next
A preview of upcoming projects.
Exploring Japan’s Experience Economy
Volume 1 Coming Soon
Vibing with Your Career
Guest talk staged like a DJ set
The Billboard
A student-first newsletter worth opening
Community Pop-ups
Creating a third place
What if building community didn’t depend on having a perfect schedule? We hosted seasonal drop-in pop-ups with little surprises and used a Celebration Collage to build momentum. Over time, the space turned into a daily gathering spot.
Experience Archive
The receipts worth keeping
A collection of experiences that show what everyone can learn from Japan.
“Work is theatre & every business a stage.”
-Pine & Gilmore, The Experience Economy
Past Experiences
What if career advice felt like a night out instead of a lecture? We staged a guest talk as a DJ set, then kept the momentum going with a live Q&A and applications for 1-1 mentoring, drawing a record number of attendees.
How do you make a room of strangers feel comfortable fast? We designed participation mechanics that helped newcomers mix, move, and stay.
What if a program newsletter acted like a billboard instead of a bulletin? We led with one student’s story each month and the format earned consistent opens and clicks across 300+ readers.
What if sustainability didn’t require willpower? We designed the mixer so the default choices were green, then used a quick pledge wall and stickers to spark conversation and action.
A collection of overlooked details, clever defaults, and bold moves that turn ordinary touchpoints into stories people repeat.
Semester Kickoff: Connection by Design
Four Stations That Made Belonging Easy
Sustainability Week Social
Making “Going Green” Easy
